As the oldest of five children, having snacks at home was always a rare occasion, not because no one bought them but because they disappear so quickly. Because of this issue, I always find myself buying extra when I am out. In addition to that, effective grocery marketing certainly has quite a bit of influence on my impulse purchases. I had never really thought about how all the best snacks are on shelves that children see, but now that Ashley has pointed that out I agree completely. Gushers are one of my favorite fruit snacks and they're always on the 2nd or 3rd row from the bottom.
So to answer the question more directly, no. Unless my boyfriend comes into the store with me to make sure I only buy what is on my list, I buy much much more. Like we discussed in class today, the word SALE really gets me to buy. 90% of my clothing was purchased on sale racks, and about 50% of the things I buy at the grocery store are things that were on sale.
Touching on what Ashley mentions about how stores put gum and candy right by the check out, I think that I always purchase something from that area. If it's not gum, it's a chocolate bar. I don't think that I am the only person who get's sucked into these traps, but I am curious to know if it's more common for females than males? I feel as though my Boyfriend, and Father always make it in and out of the store - buying less than they intended more often than buying more. So boys, do the grocery marketing tactics suck you in too?
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