Tom Brady Endorcing Ugg Boots!?

According to the UGG Australia press release, Tom Brady will be the face for the 2011 fall line of UGG boots.

"Tom Brady is the ideal UGG® Australia endorser," said Deckers Outdoor Corporation Chairman and CEO Angel Martinez. "He embodies the stylish casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it."

To understand why UGGs are what they are, it is helpful to understand where they came from.  UGGs are a type of boot that was originally made by sheep shearers in the Outback of Australia.  These sheep shearers tended the flocks of Merino sheep, some of the softest and highest quality wool available.  To combat the coldness of early mornings and late nights in the Outback, sheep shearers began making a type of slip-on boot that was double sided - incredibly soft, fluffy Merino wool on the inside and soft yet sturdy sheepskin on the outside.  During World War II, Australian pilots wore the boots in their cold cockpits (long before airplanes were pressurized). With ice-cold cockpits, these boots kept the pilot's feet warm.  The name UGGs, was actually just short for "ugly."

However, despite - or perhaps because of the name, UGGs gained popularity all over the world.  Beginning with celebrities in the United States, UGGs can be seen worn in all states, cold and warm.

UGG® Australia has expanded its product offerings to include a full range of men's cold weather boots, slippers and casual shoes, as well as outerwear and men's accessories.  In recent years, the brand history has been eclipsed by the phenomenal success of its women's business.  However, Tom Brady says that he already wears and loves UGG boots.  So using Tom Brady, UGG Australia is hoping that they can attract a male audience.

A few articles online seem to be unimpressed with Tom Brady for agreeing to this deal.  Honestly, I think it's cool that he is confident enough in himself to wear the boots.  Anyone who has ever tried these boots on, knows that the boots are VERY comfortable, and warm.  Since it's a unisex boot, why wouldn't Tom Brady wear them? And in my opinion, there is no better choice than Tom Brady (a laid back New England sports super star) to endorse boots that are intended for a laid back, lifestyle.

Do you think that Tom Brady is the right choice for endorsement?  Since Tom Brady is going to be making a large sum of money doing this, do you think the cost will be worth the benefits to UGG Australia?