1. Gatorade is a Pepsi product and Powerade is a Coke product.
2. The ingredients are (almost) identical.
Since Gatorade was the first of the two beverages that I had ever heard of I had actually always assumed that it was the higher-quality/better brand. I thought Powerade was just a knock-off effort towards a similar drink. Honestly, I think both drinks taste very similar in their main thirst quencher products, but I think that Gatorade's new G2 brand has taken the drink to a whole new level.
As stated on the Gatorade website: G2 offers the same advanced hydration benefits as Gatorade, but with less than half the carbohydrate energy (and calories) and is a great option for shorter duration or lower intensity workouts or for those athletes with high sweat rates consuming high volumes of fluid (greater than a liter (34 ounces) of fluid per hour). In addition to the G2 being an option for lower intensity workouts, it's also a great option if you like to drink Gatorade casually. It has a similar taste (although, I think better) to the regular Gatorade, with fewer calories. Therefore, a perfect option to bring to class.
One great feature of both of these drinks, and Powerade is that they boost electrolytes. Although that seems to be widely known, neither company seems to have taken advantage of the effectiveness of these beverages in making you feel better when you're ill. When you have a cold or flu your electrolytes are much lower than normal, and Gatorade, G2, and Powerade are all great for that aspect of a cold. Plus, they are also great for hydration.
The cold/flu effectiveness seems to be a niche that has been untouched by any of these products - do you think it would be beneficial to the companies to take advantage of this marketing niche? Why or why not?
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