AT&T released a new marketing service this week in select cities. Beginning in Chicago, New York, Los Angeles, and San Franciso, and to go national this summer; a new marketing service allows brands to send customized coupon or sales notices to opt-ed customers. Would you be willing to try this new marketing service?As of right now I am subscribed to two marketers via text message. Victoria Secret PINK sends me coupons and updates on new merchandise as well as "member only" sneak previews into new collections. I also receive promotional text messages from Allure magazine about new contests and special products. As far as signing up to have random companies market to me based on my "geo-fencing" profile, no thank you.
Many companies already offer a text option to receive offers and discounts, that you can sign up for at your own will. I understand what AT&T is trying to accomplish with their marketing idea, however, if it's the consumer's choice I don't think that many people are going to be interested in this service. For phones like the iphone, and android "there's an AP for that!" Applications like Groupons, Livingsocial and many more that offer the exact same service at no cost to the consumer. The consumer also wont be bombarded by text messages unless they choose to be.
So, for me, I don't think that this service is something that I am interested in. I know what I like and what I want, so when I decide that I want to get promotional material from a company, I'll sign up for their individual text option.
Are there other cellphone companies that are doing this as well?
Is anyone else signed up for text promotions from specific companies?
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