In Response to CJ Wyllie....

"How would you market for a very small company?  When you’re the only employee of a company you need to make every decision and it’s typically one of the hardest things to do.  Everything rests on your shoulders and every decision you make or break the company.  So with these limited resources how to get your name out to the public to buy your product?"

CJ's friend is trying to start a company that makes custom surfboards.  Honestly, I think it's a great idea for the New England area, however I am not sure that this area is the best place to be trying to sell surfboards.  I come from Maine, where there are beaches all over, and is certainly a larger market for surfboards than there is here in Keene, New Hampshire.
I definitely agree that it is hard to do all the marketing for a product on your own, especially when you're just getting your company off the ground, but I think that you could see being the only employee making decisions as a strength.  You have the ability to make choices, and if it doesn't work, you only have yourself to blame.  You also do not have to worry about paying someone when you don't have the money.
So how do you get your name out?
You need to start by creating a target market.  While making custom surfboards I would assume that the target is a reasonably experienced surfer, or perhaps someone who is shopping for a surfboard to give as a gift.  You should definitely differentiate between the two potential markets.  Perhaps T-shirts would work for experienced surfers, but not for someone who doesn't know so much about surfboards.  I also think it is important for you to advertise the aspects of your product that are different from any other custom surfboard company.

Product: Custom Surfboards

Price: Higher or Lower than other custom companies?

Promotion: Differentiate between markets.

Why buy YOUR custom surfboards: educate your consumers.

Place: Sell in a location that will have a high demand for your product.  Keene, NH does not.

Do you think that CJ's friend could sell surfboards to Keene residents?