Based on what Cristy said about the show, It definitely sounds like something that I think people are going to be interested in watching/participating in. Shows like American Idol have received great ratings. I personally do not watch a lot of TV, but I think that the general TV watching audience likes to feel like they are part of the action.
Since this show takes the participation beyond voting to actually being part of the show, I think viewers will be excited. As far as actually buying a Ford because of watching the show, maybe, and maybe not. I think the show is a great idea, but I think that it could go either way. For example, what if the cars break down on the show, or get poor gas mileage?
I think it's a creative marketing idea, and I'm definitely interested to see how it goes for them.
If it ends up going well, what other products do you think this marketing idea could be effective for?
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